
~ Michael Bilello, senior vice president of business development at ELayaway.com
A favorite friend of shoppers is making a comeback. Our good friend lay-away is back in business. Tough times have ushered in a frugal mentality when it comes to shopping these days. In our current financial crisis, people aren’t splurging like they use to. Stereotypically, less affluent shoppers where once the poster children for lay-away. Many stores ditched their lay-away programs because they wanted to appear more upscale. It’s actually ironic if you think about it. Our current financial depression brought back a retail program that was birthed in our 1st Great Depression.
